Banzai Acquires ConnectAndSell, Doubling Revenue at 86% Margin
Banzai (BNZI) has closed its acquisition of AI sales platform ConnectAndSell, a deal the company says doubles its annual revenue at an 86% gross margin.
Banzai International (BNZI) has completed its acquisition of ConnectAndSell, an artificial intelligence-powered B2B sales acceleration platform, with the company reporting the deal immediately doubles its annual revenue while maintaining an 86% gross margin — a figure that signals strong unit economics for the combined business.
ConnectAndSell has established itself as a notable player in the competitive B2B sales technology market, where AI-driven tools that help sales teams reach more prospects faster have attracted significant investment and consolidation activity. By folding the platform into its portfolio, Banzai gains both a recurring revenue stream and a suite of capabilities designed to shorten sales cycles for enterprise clients.
Read more Ripple Wins Full MiCA License to Operate Across Europe →
The 86% gross margin figure is particularly significant for investors watching Banzai's financial trajectory. High gross margins in software businesses typically indicate that a company retains most of each revenue dollar after direct costs, leaving room to invest in growth, marketing, and product development without proportionally increasing expenses — a dynamic that can accelerate a path toward profitability.
The acquisition represents a meaningful scaling moment for Banzai, a company that has been building out its marketing and revenue technology offerings. Adding ConnectAndSell's AI sales acceleration tools expands Banzai's addressable market and deepens its footprint across the B2B go-to-market technology stack, positioning it to compete more aggressively for enterprise contracts where integrated solutions command premium pricing.
Continue reading at GlobalNewswire.
